July 28. 2023
By OYG APPAREL
Streetwear culture continues to evolve and influence the fashion scene, giving rise to innovative and thought-provoking brands that resonate with a diverse audience. In 2023, we highlight 5 streetwear labels that stand out for their unique visions and powerful messages. Join us as we explore these brands that are making waves with their creativity, authenticity, and blessings.
BNL
BNL, an acronym for "Blessed Not Lucky," is a captivating streetwear brand brought to life by the visionary designer Pepe Simmons. This exceptional label goes beyond just fashion; it is a powerful statement that seeks to shift mindsets and spread a message of positivity and gratitude. Embracing the idea of being blessed rather than relying on mere luck, BNL redefines the concept of success and abundance.
Simmons' design philosophy is imbued with a deep appreciation for life's blessings, whether big or small, and his garments serve as a constant reminder to embrace the goodness that surrounds us. The signature clover and traditional gambling symbols that grace BNL's pieces are not mere ornaments; they represent the interconnectedness of our experiences and the beauty of counting our blessings.
With BNL, streetwear enthusiasts can revel in the fusion of style and substance. The designs not only exude an air of effortless coolness but also radiate the profound message that gratitude breeds prosperity. From eye-catching hoodies to artistic graphic tees, each garment is crafted with care and thoughtfulness, reflecting the ethos of the brand.
As BNL continues to inspire a growing community of followers, it is more than just a clothing brand—it is a movement that encourages wearers to cultivate an attitude of gratitude and realize the blessings that enrich their lives. Pepe Simmons' BNL empowers individuals to embrace their uniqueness and recognize the power of blessings in creating a fulfilling life. In a world where positivity and optimism are always welcomed, BNL stands tall as a beacon of hope and a reminder to be blessed, not lucky.
OYG (Open Your Gift)
OYG, an acronym for "Open Your Gift," is a transformative streetwear brand founded by the gifted graphic designer Dontay Farley. At its core, OYG represents the celebration of authenticity and the journey of personal growth. Farley's creations are more than just trendy garments; they are profound expressions of self-discovery and the realization that each individual holds a unique gift within themselves.
Through thought-provoking graphics and inspired messages, OYG inspires wearers to shed the layers of societal expectations and embrace their true selves. It serves as a call to action, urging individuals to unlock their inner potential and unleash the power of their individuality.
The garments designed by Dontay Farley are not mere clothing items; they are wearable affirmations of self-love and empowerment. Each piece represents a step towards self-discovery and transformation, inviting wearers to embark on a journey of personal growth and authenticity.
OYG's commitment to spreading the message of self-empowerment is reflected in every stitch and print, and the brand has become a rallying point for those seeking inspiration and validation. It has fostered a community of like-minded individuals who understand the significance of embracing their gifts and making a positive impact in the world.
As OYG continues to make its mark in the fashion world, Dontay Farley's vision shines brighter than ever. OYG is not just a clothing line; it is a philosophy of life that encourages wearers to recognize their true potential and walk confidently on their path of self-discovery. With OYG, each individual is encouraged to open their gift and find the power within themselves to shape their destiny and create a future that aligns with their authentic selves.
Tulones Currency Collectors
Founded in 2017 by the creative duo of Dameon "Dollas" and Chris "Benji," is a rising star in the fashion industry. Hailing from Mobile, Alabama, the talented brothers have found their home in Atlanta and have brought their artistic vision to life through their clothing brand.
Over the years, Tulones has gained significant recognition for its original and fashion-forward creations. Their clothing line is synonymous with daring colors, intricate patterns, and meticulous attention to detail, all crafted from high-quality fabrics.
One of the brand's defining features is its fearless use of color. Tulones' designs boast an extensive palette, ranging from vibrant primary shades like red and blue to softer, more whimsical pastel tones. The result is an aura of carefree youthfulness that sets their garments apart and draws attention to the wearer.
Not content with simply using bold colors, Tulones also showcases their artistic flair through unique patterns and prints. Their clothing exudes a contemporary and artistic feel, often adorned with abstract motifs and geometric shapes that catch the eye and inspire conversation.
Tulones has undoubtedly carved a niche for itself in the fashion world, captivating fashion enthusiasts with its distinctive and daring approach to apparel. As their wealth continues to soar, now estimated to exceed $17 million, the brand's trajectory is poised for even greater heights. With Dameon and Chris at the helm, Tulones Currency Collectors is undoubtedly a name to watch in the ever-evolving fashion landscape.
Market
the brainchild of the talented Michael Cherman, is far more than just a clothing brand; it embodies a lifestyle. This innovative brand narrates its compelling story through a captivating graphic language, and its garments are skillfully tailored to perfection, making each piece a true work of art.
Originally known as Chinatown, Market took inspiration from the bustling shops, vibrant people, and cultural richness of Canal Street and Chinatown in New York City. However, after careful consideration and reflection, the brand realized the implications of its name and the responsibility it carried. The name "Chinatown" had the potential to be misinterpreted and was not a true representation of the diverse communities of Chinatowns worldwide.
In a profound display of integrity, Market decided to take ownership of their mistake. Recognizing that the name might not resonate positively with Chinatown communities, the brand took a courageous step and changed its name to Market. This rebranding was not just a simple alteration; it was a sincere acknowledgment of the need to be respectful and culturally sensitive.
Now known as Market, the brand continues to thrive and showcase its powerful narrative through expressive graphics and meticulously crafted cut-n-sew garments. Market's commitment to authenticity and inclusivity shines through in every design, reflecting a brand that is not only fashion-forward but also socially conscious.
By evolving from Chinatown to Market, this fashion label demonstrates the significance of learning from one's errors and taking proactive measures to be a responsible member of the global community. As Market continues to grow and flourish, its journey serves as an inspiration for other brands to embrace inclusivity and cultural sensitivity, showcasing that genuine growth and change can lead to a brighter and more respectful future for the fashion industry and beyond.
Human Made
Established in 2010 by the creative genius NIGO, Human Made stands proudly as a Tokyo-based lifestyle brand, guided by the profound concept that "the future is in the past."
Rooted in a deep appreciation for vintage styles and iconic pieces, Human Made draws inspiration from the nostalgic atmosphere of bygone eras. However, the brand is far from dwelling in the past; instead, it fearlessly explores innovative and bold ideas, setting itself apart amidst the dynamic world of street culture.
The heart of Human Made lies in the harmonious blend of diverse influences, reflecting the rich tapestry of styles from different times. With an unwavering commitment to Japan's unparalleled craftsmanship and an essence of playfulness inspired by the vibrant spirit of Tokyo, Human Made weaves together a collection of items that appeal to a global audience.
More than just a fashion brand, Human Made aspires to be a cultural epicenter—a focal point where creativity, ideas, and the essence of humanity converge to power the world. NIGO's vision for Human Made transcends the boundaries of clothing, embracing a lifestyle that celebrates the beauty of the past while forging a path towards a bright and exciting future.
As the journey of Human Made unfolds, its unique blend of nostalgia and innovation continues to captivate a diverse audience worldwide. Guided by its visionary founder, NIGO, the brand's presence in the fashion world remains steadfast, leaving an indelible mark on the culture it embraces and the ideas it ignites. Human Made stands as a testament to the enduring power of timeless inspiration and the limitless potential of the human spirit.